Laying a Foundation for Growth
Putting your nonprofit on the path to sustainability
What to Expect in the Next 6 Months
What Business are you In?
Program Overview
Why the Assessment Cannot be Skipped
Who should you Invite to your Assessment?
Identifying the Right People to Participate in your Assessment
Inviting People to Participate in your Assessment
The Power of Story
Understanding a BrandScript
The 80:20 Rule
Let your BrandScript be your Guide
What constitutes a campaign?
Homework: BrandScript Elements Template
Introduction to Data
How and What to Track about your Programs
Is Tracking Program Data Really that Important?
Homework - Program Data Questionnaire
Donor Data - What you need to know
What you - and others - need to know about your personal relationships
Creating Evergreen Notes
Establishing Connections and Giving Credit where it's Due
Audience Segmentation and Attributes
Entering and Tracking Data about Gifts
Creating Organizational Continuity
Donor Data Homework Part 1 - About your Donor Data
Donor Data Homework - Part 2 - Donor Data Sets
Organizational Funding Data
Funding Exercise
What the heck are Revenue Streams?
Revenue Streams Overview
What should your revenue mix actually look like?
How do you grow individual giving revenue?
What kind of revenue should you be targeting?
HOMEWORK: Identify One New Revenue Stream
Introducing the Lifecycle of a Donor
The Lifecycle of a Donor
The Value of a Sustaining Donor Part 1
The Value of a Sustaining Donor Part 2
HOMEWORK: A Prelude to Stewardship
What is Stewardship?
The Four Personality Styles
How do you know who has which personality style?
A Closer Look at Each Style
Which style is your donor?
How does this relate to good stewardship?
HOMEWORK: Know your Donors